Continual external, chemical and environmental aggressions can cause structural damage to hair fiber. Damaged hair has impoverished fiber, porous and rough structure and lack bounce.

REBUILDING is the deep regenerative treatment, which gives substance and matter to damaged hair. A complete customized program, which supplies hair fiber its essential components: biomimetic vegetable proteins, which repair structural damage by reconstructing the molecular structure of keratin; lipids, which create a protective layer around the cuticle and trace elements and minerals that supply strength, softness and resistance.