The brilliance of colored hair is intense, magnetic, seductive. But dyed hair, being treated chemically, remain sensitive to UV rays and to external agents: it is therefore fundamental to adopt a treatment program that preserves its brilliance in time. COLORUP offers a delicate cleansing and polishing action that allows the cuticles to retain the color pigments and proceed with the protective mask, anti-oxidant and nutritive treatment which intensifies the color and renders it long-lasting. A unique ritual which takes advantage of a cocktail of the most powerful antioxidants present in nature: organic Goji, biodynamic Red Vine and Fire Tulip Tree.