BIODYNAMIC LIFE
Core
OWAY is the world first hair brand which uses biodynamic certified ingredients. OWAY's "0km" biodynamic farm, Ortofficina, respects plant nature and prevent most human intervention, maximizing the effectiveness of plants.
Intelligence
Balance between Nature & Science
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Leading Extraction Technology
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Micronized extraction – 100% use of biodynamic plants, high-purity nutrients can be maintained.
Spirit
100% REUSE & RECYCLE -
85% amber glass, 15% aluminum packaging; no toxin is dissolved. OWAY, absolutely, is the first professional haircare brand to use amber glass.
Soul
Sustainable ecology - OWAY plant specialists team purchases raw materials from 485 pristine communities and participate in Fairtrade networks, OWAY signs ecological agreements for every purchase, in order to maintain the sustainable ecology survival.